Waller expects more creators to have planned content next year, allowing them to hire around achieving those goals, leading to thoughtfully stitched-together content.
He predicts a dramatic increase in the number of talent managers that support creators, which could professionalize the space and allow creators to focus on their craft.
According to Waller, platforms will increasingly incorporate generative AI tools to enhance content creation, leading to innovative approaches in the creator economy.
Waller emphasizes that the growth of management teams for creators will not only enhance their professional environment but also improve their community engagement.
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