Companies that want to close the gap between innovation and execution will not succeed without listening to their customers... Getting customers in the loop makes innovation happen faster.
That's a big oversight, given that customer-obsessed companies grow revenue and profit about 30% faster.
As a teenager... Watching people use software - and seeing what confused them and what didn't - yielded a powerful insight into creating it.
I recently held a gathering with... delivering new versions of our software for them to test and then implementing their suggestions.
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