"...I would get on the phone with anyone who wanted to return the kit because I wanted to know why they were returning it. Beyond that, I'd ask customers how they found The Woobles and what led them to make their purchase."
"Because Tiu and her co-founder-and husband-Adrian Zhang think of The Woobles less as a crochet kit company and more as a learning company, it was critical for them to understand what kinds of issues crochet beginners have run into when using their kits."
"Van Leeuwen echoes a similar sentiment when speaking about his ice cream business, emphasizing the importance of engaging with customers to refine their offerings and strengthen relationships."
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