Emily Falk, a professor at the University of Pennsylvania, explores how neuroscience influences our decision-making in her book, "What We Value: The Neuroscience of Choice and Change." She highlights that our brains constantly compute value through a network known as the value system, which governs our daily choices, often unconsciously. This value system shapes our options and assigns subjective worth based on experiences and future aspirations. Understanding these mechanisms can empower individuals to make choices more aligned with their evolving identities and goals, fostering personal and societal growth.
Every decision we face taps into a complex decision-making process within our brains; understanding this can guide us toward choices aligned with our aspirations.
Our value system, deeply rooted in neuroscience, processes options and assigns them worth, often automatically, reflecting our past experiences and future goals.
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