Isaac Szymanczyk, Senior Director at Skechers, emphasizes the importance of storytelling and effective communication in fostering change within organizations. Throughout his career, which spans roles at Nike, GCI, and Conveyor, he has honed his skills in internal communication and change management. He discusses strategies like the WIIFM (What's In It For Me) concept to engage stakeholders and shares tips for enhancing presentations, including using humor as a tool to connect with audiences. Szymanczyk's approach centers on overcoming resistance to change and nurturing a culture of continuous learning.
Storytelling and effective communication are essential in getting people to rally behind change; strategies like WIIFM help to get people on board.
In internal communications, understanding human behavior and persuasive messaging is key to successful storytelling and fostering a culture of learning.
I help people overcome resistance to change by organizing communications effectively, enabling them to embrace the company's direction and create a compelling narrative.
Using humor in presentations not only bonds the audience but also makes the message more engaging, enhancing overall impact.
Collection
[
|
...
]