Leaders face immense pressure during major organizational announcements, affecting performance and morale. Relying on advisers can lead to watered-down messages lacking clarity. Instead, leaders should provide clear, timely information, addressing employee concerns to prevent speculation and fear. An agency's recent acquisition illustrates this approach; by anticipating questions, the leaders could reassure their team. This proactive communication sets the foundation for navigating change and retaining morale, asserting that clear communication is critical in guiding teams through uncertainty.
When change is underway, humans fill a void of information with any number of presumptions and speculation. As our head of culture reminds me often, "People just want to know how it affects them."
To prepare and help ensure that they understood how this would affect them, we created a list of questions we knew would be top of mind and tried our best to answer them in our initial announcement.
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