Report Finds Snapchat Influencers Are More Likely to Purchase Results

In a recent survey conducted by eMarketer, a remarkable 82.0% of shoppers aged 15 to 26 were influenced to make purchases by creator or influencer content on platforms they frequent, reinforcing the significant impact creators have on Gen Z’s buying behaviors.

This data sheds light on the shifting dynamics in consumer behavior, showcasing that while only 18.8% of baby boomers cited influencer content as a driving force behind their purchases, Gen Z is far more responsive, indicating a generational divide in marketing effectiveness.

Read at Social Media Today