In February, YouTube outperformed Disney in Nielsen's Media Distributor Gauge, achieving a record 11.6% share of time spent watching TV, a 2% increase from the previous month. This milestone reflects a remarkable 53% increase compared to two years prior, particularly among older demographics aged 65 and above, which saw a 96% rise in viewership. Disney, despite having its best month in January, fell to second place with a 10% share. Fox saw improvements as well, climbing to third with an 8.3% share, driven by events like the Super Bowl. Overall, streaming platforms now comprise 43.5% of TV viewership.
YouTube has achieved a record 11.6% market share of TV viewership, outperforming Disney for the first time since November 2023, highlighting a notable shift in viewership trends.
The increase in YouTube's viewership is significantly driven by older audiences aged 65+, who have increased their consumption by 96% year-over-year, now accounting for 15.4% of the platform's total viewership.
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