At SXSW, NRG featured Evan Shapiro, who emphasized that media must adapt to changing audience habits to regain trust. He controversially suggested that the BBC requires a Fortnite correspondent to connect with younger viewers. New research indicates a significant trust gap, with social media now being viewed as more reliable than traditional news sources. This ongoing decline in trust presents both a challenge and an opportunity for the media industry to meet audiences in their preferred digital spaces and rebuild that trust.
"Mainstream media doesn't track where audiences go. There's no BBC correspondent in Fortnite. But having just said that aloud for the first time, that's a great fucking idea."
"The high point for trust in media was 1976. It's been declining ever since and the real freefall began in the early 2000s. You can see exactly when social media arrived and created bubbles of influence and mistrust."
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