Early data indicates that the Disney and Max streaming bundle outperforms Netflix in subscriber retention, achieving 80% retention in the first three months post-launch, compared to 74% for Netflix. Analysts suggest that bundling may be a viable strategy for streaming services to compete with Netflix's stronghold in the market. This data highlights the potential of aggressive bundling to stimulate growth for Warner Bros. Discovery, which has faced stagnant subscriber numbers despite the inclusion of live sports. Predictions suggest that a larger 'mega-bundle' incorporating various players could emerge as a profitable model in the streaming landscape.
From July to September 2024, 80% of subscribers stayed with the service. That put it ahead of Netflix, which kept 74% of customers over the same period.
Bundles viewers tend to pay a lower price, thus generate lower [average revenue per user] generally, but bringing them into the fold expands audience reach.
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