The article emphasizes the importance of strong opinions in branding to avoid mediocrity. It advocates for authenticity by urging brands to clearly communicate what they stand for, as this fosters a deeper connection with the target audience. The author reflects on the success of their social media agency, attributing growth to well-defined beliefs about marketing. By focusing on core convictions rather than bland offerings, brands can stand out in a crowded market, attracting like-minded clients and creating strong rapport.
When you try to appeal to everyone, you end up connecting with no one.
Your strongest opinions create immediate connection with the right audience.
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