The author expresses a commitment to sharing important ideas through social media, primarily using short videos and writing for deeper communication. They emphasize that financial gain is secondary to their mission of spreading knowledge, rejecting monetization through ads or paywalls. They choose Substack for its discoverability, despite acknowledging that revenue models favor paid content. The article highlights the tension between maximizing reach and the desire to maintain authenticity in idea-sharing.
My priority has been, and will always be, spreading those ideas to as many people as possible, in the best ways possible.
I never want to confuse my means (earning a living by going viral) with my ends (communicating important ideas).
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