NBCUniversal is set to launch a mobile-first news outlet by the fourth quarter of 2023, aimed at delivering short-form videos produced by NBC News anchors. Cesar Conde, the chairman of NBCUniversal's news operations, revealed this initiative at a Semafor event, indicating its purpose to appeal to the younger Gen Z audience, increasingly drawn to platforms like TikTok. This new service will work alongside existing streaming offerings such as NBC News Now and Today All Day, as NBCUniversal adapts to shifting consumption habits in the media landscape.
NBCUniversal is set to launch a mobile-first news outlet in Q4 2023, focusing on short-form video content to engage Gen Z audiences.
Cesar Conde emphasized that this new service is designed to complement existing offerings like NBC News Now and Today All Day.
The growth of short-form video platforms like TikTok has influenced NBCUniversal's strategy, as they aim to attract younger viewers with engaging, concise content.
An Adobe study revealed that 64% of Gen Z users utilize TikTok as a search engine, showcasing the changing landscape of how news is consumed.
Collection
[
|
...
]