"Netflix revealed this week during its annual advertising upfront presentation that its ad-supported tier now reaches more than 250 million monthly active viewers worldwide - a staggering audience that's grown from roughly 70 million users in 2024 and large enough that, if it were a country, it would rank among the biggest on the planet."
"“If the last couple of years were about proving we're a durable player,” Netflix advertising president Amy Reinhard said during the presentation, “this year is about establishing ourselves as a formidable one.” She also made clear that Netflix no longer sees advertising as a side business."
"“We've got cutting-edge technology, we've got great entertainment across shows, movies, podcasts, and live events, and we've got the most engaged and attentive audience. We've proven we're effective, and now we're expanding ads to more places and we're ready to compete with anyone.”"
"Ads, in fact, represent one of the biggest about-faces for Netflix, given that choosing to go down th"
Netflix reported that its ad-supported tier reaches more than 250 million monthly active viewers worldwide. The audience has grown from roughly 70 million users in 2024. Netflix framed the shift as moving from proving durability to establishing itself as a formidable player. Netflix stated that advertising is no longer a side business, citing cutting-edge technology, broad entertainment across shows, movies, podcasts, and live events, and an engaged, attentive audience. Netflix said it has proven ads are effective and is expanding ads to more places while preparing to compete with anyone.
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