A recent report indicates that Gen Z is increasingly moving away from Hollywood's traditional models, gravitating toward social media and short-form content. The Deloitte survey reveals that a majority of Gen Z finds social media creators more relevant than conventional TV shows and movies. Many feel a stronger personal connection with these creators due to their perceived authenticity. While studios recognize the need to adapt, merely casting social media stars may not suffice, as there's a concern about authenticity loss. The report suggests that studios should embrace advertising technology and AI to evolve content economics.
56% of Gen Zs and 43% of millennials find social media content "more relevant than traditional TV shows and movies."
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