Google Discover and WhatsApp Emerge as Traffic Opportunities for News Publishers, While Social Falls
Briefly

With traffic from social media dwindling, many U.S. news publishers are looking for new avenues to reach their audiences, and WhatsApp Channels are emerging as a solution.
WhatsApp Channels provide a way for publishers to disseminate content effectively, giving them a direct line to their audience without the noise and competition found on social media.
Read at Adweek
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