In this edition of News Horizons, digital media consultant Mark Challinor interviews Hannah Buitekant, chief commercial digital and strategy officer at dmg media. Buitekant discusses her role in optimizing revenue streams and enhancing business efficiencies through audience data, commerce, and innovative ad formats. Over the past year, these areas have not only fueled notable growth but have also worked collaboratively to create a powerful, efficient advertising proposition. She also highlights the success of dmg media's social accounts in setting engagement benchmarks on platforms like TikTok and Snapchat, demonstrating a strong commitment to audience connection and innovation.
Hannah Buitekant emphasizes the importance of intertwining audience data, commerce, and ad innovation in enhancing digital revenue strategies.
Investments in audience data, commerce, and innovative ad formats have fueled significant growth and efficiency at dmg media, reflecting the interconnected nature of these elements.
Our brand social accounts are setting new engagement benchmarks across platforms like TikTok and Snapchat, reflecting our commitment to audience engagement.
Buitekant highlights the necessity of evolving strategies to find and connect with audiences seamlessly in a rapidly changing digital landscape.
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