A+E Networks is establishing a new digital division to broaden its business model and improve audience interaction. Led by Ann McGowan, the division aims to create dedicated brand sites, YouTube channels, and streaming services. McGowan will oversee digital platforms and innovate strategies for audience engagement and revenue using data-driven insights. The first initiative involves relaunching History.com with an expanded editorial section and dynamic advertising opportunities. Future efforts will prioritize personalization and building community connections to boost advertiser engagement with audiences.
A+E Networks launches a new digital division under Ann McGowan to enhance audience engagement and diversify its business model through innovative digital strategies.
McGowan aims to lead the charge in transforming A+E's digital presence, overseeing an array of platforms to optimize content delivery and revenue growth.
The first major initiative of the new division will be the relaunch of History.com, which will feature extensive editorial content and premium advertising options.
With a reach of over 414 million households globally, A+E Networks is committed to innovating audience engagement through advanced technologies and community-focused approaches.
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