U.S. retail media ad spending is expected to increase by 88.5%, reaching $97.9 billion from 2024 to 2028, according to a November 2024 EMARKETER forecast. The growth is being largely driven by the rising influence of connected TV (CTV) advertising, which is projected to rise by 45.5% year-over-year in 2025. An October 2024 survey indicates that 90% of U.S. marketers will prioritize retail media networks to promote partnerships, emphasizing the significance of this medium in modern advertising strategies. This data highlights how retail media can enhance consumer engagement, particularly at the purchasing stage.
US retail media ad spending is projected to surge 88.5% from 2024 to 2028, reaching $97.9 billion, highlighting the significant growth potential in this sector.
With retail media ad spend on CTV forecasted to grow by 45.5% YoY in 2025, this channel is becoming increasingly integral in advertising strategies.
A substantial 90% of US marketers intend to leverage retail media networks for promoting their partnerships in 2025, indicating a strong trend towards collaboration.
Retail media's role in advertising strategies can enhance consumer reach at the point of purchase, effectively supporting other channels like influencer marketing.
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