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Here's today's AdExchanger.comnews round-up... Want it by email?Sign up Long Story Short here.But although there's little doubt that YouTube and TikTok will eventually drink TV's milkshake, Shapiro cites one major weakness of short-form video, which is that studio execs equate quality with high production values, special effects, well-known IP, big-name stars, producers and, well, with being ad-free.
Here's today's AdExchanger.comnews round-up... Want it by email?Sign up Long Story Short here.But although there's little doubt that YouTube and TikTok will eventually drink TV's milkshake, Shapiro cites one major weakness of short-form video, which is that studio execs equate quality with high production values, special effects, well-known IP, big-name stars, producers and, well, with being ad-free.
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