Substack is positioning itself as a supportive platform for creators, unlike others that prioritize control and retention. The Creator Accelerator Fund is a $20 million initiative designed to help creators migrate their paid subscriptions to Substack without financial loss. Rather than functioning merely as a reward system, this fund operates like insurance, ensuring creators maintain their earnings during the transition. Substack aims to foster a supportive ecosystem where creators can thrive independently, challenging the dominance of existing platforms that limit their growth.
We're trying to build a new economic engine culture," Substack co-founder and chief writing officer Hamish McKenzie told Digiday. "You can't actually have that engine fully working if you can't grow in the same place that you're publishing.
Unlike the first iterations of creator funds that were essentially pots of cash reserved to reward creators when their content performed well, Substack's works more like insurance.
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