Why Mentos relaunched its iconic jingle and brought brand lore to Fortnite

"We wanted to make sure that we revisited this iconic jingle, but make it a little bit more relevant for today's scenarios," said Jen Redmond..."

Mentos has refreshed its brand by updating its iconic jingle and introducing the soda geyser experiment to the gaming platform Fortnite. By collaborating with modern creators, the brand aims to appeal to both its nostalgic audience and newer generations. This strategy aligns with the booming candy market, which has seen notable growth. The influencer-created ads reflect contemporary situations relevant to today’s consumers, ensuring that the brand remains fresh and connected to its audience. Future campaigns will further adapt lyrics and style to integrate popular culture.

Read at Marketing Dive