As the tech landscape evolved since 2015, HR teams are now in a similar position to the marketing teams of a decade ago, needing to prove the ROI of their tech-forward programs. The lessons learned from marketers who adapted to new digital opportunities and scrutinized their tactical effectiveness can serve as a guide for HR. The rise of digital marketing revealed the necessity for precise metrics to align resources with business outcomes, a shift now facing HR as they address similar pressures in an increasingly resource-driven environment.
Just like marketing leaders had to establish their digital campaigns' values, HR pros now need to demonstrate how their tech-forward people programs drive business results.
Increased scrutiny of marketing resources highlighted the need for precise metrics, allowing marketing leaders to align their goals with business priorities.
The advent of digital marketing innovations created a significant shift, providing marketers with opportunities to leverage data and demonstrate impact on growth.
As marketing teams navigated through challenges a decade ago, HR is now presented with a similar scenario that requires clear metrics for success.
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