When It Comes To Addressability And Identity, What's Old Is New Again | AdExchanger
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from AdExchanger1 month ago
Marketers must adapt data strategies due to regulatory changes and cookie deprecation. The distinction between addressability and identity is crucial in finding alternative methods for audience targeting.
AdExchangerhttps://www.adexchanger.com/content-studio/when-it-comes-to-addressability-and-identity-whats-old-is-new-again/
Addressability concerns reaching individuals with varied identifiers, while identity resolution focuses on creating comprehensive consumer profiles through strong digital linkages.
AdExchangerhttps://www.adexchanger.com/content-studio/when-it-comes-to-addressability-and-identity-whats-old-is-new-again/
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#data-driven-strategies #addressability #identity-resolution #consumer-data #regulatory-changes
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