#addressability

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AdExchanger
1 month ago
Marketing tech

When It Comes To Addressability And Identity, What's Old Is New Again | AdExchanger

Marketers face challenges due to evolving regulations and cookie deprecation, emphasizing the need to adapt data-driven strategies. [ more ]
#first-party-data
Exchangewire
3 months ago
Marketing

AUDIENCES' Rob McLaughlin: Capitalising on First-Party Data and Prioritising Privacy - ExchangeWire.com

First-party data offers competitive advantage by enabling addressability and distinct advantages in suppression, reach, targeting, and retail media opportunities. [ more ]
Exchangewire
3 months ago
Marketing

AUDIENCES' Rob McLaughlin on Capitalising on First-Party Data and Prioritising Privacy - ExchangeWire.com

First-party data brings a competitive advantage in addressability and targeting, enabling suppression, reach, and retail media opportunities. [ more ]
Digiday
3 months ago
Marketing tech

How signal collaboration is unlocking the power of publisher first-party data

Publishers are shifting towards first-party data for ad targeting amidst declining legacy identifiers' value. [ more ]
Exchangewire
3 months ago
Marketing

AUDIENCES' Rob McLaughlin: Capitalising on First-Party Data and Prioritising Privacy - ExchangeWire.com

First-party data offers competitive advantage by enabling addressability and distinct advantages in suppression, reach, targeting, and retail media opportunities. [ more ]
Exchangewire
3 months ago
Marketing

AUDIENCES' Rob McLaughlin on Capitalising on First-Party Data and Prioritising Privacy - ExchangeWire.com

First-party data brings a competitive advantage in addressability and targeting, enabling suppression, reach, and retail media opportunities. [ more ]
Digiday
3 months ago
Marketing tech

How signal collaboration is unlocking the power of publisher first-party data

Publishers are shifting towards first-party data for ad targeting amidst declining legacy identifiers' value. [ more ]
morefirst-party-data
Surveymonkey
3 months ago
Marketing

The state of performance marketing and advertising

Performance marketing is vital despite challenges. [ more ]
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