Programmatic Advertising's Final Frontier Is Linear TV | AdExchangerCookieless CTV targeting has evolved into common practice, enabling innovative advertising methods.
AUDIENCES' Rob McLaughlin: Capitalising on First-Party Data and Prioritising Privacy - ExchangeWire.comFirst-party data offers competitive advantage by enabling addressability and distinct advantages in suppression, reach, targeting, and retail media opportunities.
Programmatic Advertising's Final Frontier Is Linear TV | AdExchangerCookieless CTV targeting has evolved into common practice, enabling innovative advertising methods.
AUDIENCES' Rob McLaughlin: Capitalising on First-Party Data and Prioritising Privacy - ExchangeWire.comFirst-party data offers competitive advantage by enabling addressability and distinct advantages in suppression, reach, targeting, and retail media opportunities.
When It Comes To Addressability And Identity, What's Old Is New Again | AdExchangerMarketers face challenges due to evolving regulations and cookie deprecation, emphasizing the need to adapt data-driven strategies.
How signal collaboration is unlocking the power of publisher first-party dataPublishers are shifting towards first-party data for ad targeting amidst declining legacy identifiers' value.
AUDIENCES' Rob McLaughlin on Capitalising on First-Party Data and Prioritising Privacy - ExchangeWire.comFirst-party data brings a competitive advantage in addressability and targeting, enabling suppression, reach, and retail media opportunities.
How signal collaboration is unlocking the power of publisher first-party dataPublishers are shifting towards first-party data for ad targeting amidst declining legacy identifiers' value.
AUDIENCES' Rob McLaughlin on Capitalising on First-Party Data and Prioritising Privacy - ExchangeWire.comFirst-party data brings a competitive advantage in addressability and targeting, enabling suppression, reach, and retail media opportunities.