#addressability

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Marketing tech
fromThe Drum
5 days ago

Future-proofing your advertising strategy for a cookie-free climate

Advertisers in APAC must develop addressability strategies before third-party cookies are deprecated to maintain targeting and measurement capabilities.
Marketing tech
fromExchangewire
4 months ago

IAB Europe Releases New Study on the Adoption of Addressability & Measurement Solutions Across Europe

Advertisers lack deep addressability and measurement expertise while ad tech companies and agencies hold most advanced knowledge, creating urgent needs for standardisation and education.
fromThe Drum
7 months ago

Cookieless collaboration boosts conversions by 41%

More than 200 million people today sit in the shadows of addressability, including 150 million iPhone users. But the results from a new campaign collaboration show that despite mounting challenges due to signal loss, privacy shifts and fragmented device ecosystems, there is a way to restore addressability at scale and drive meaningful business outcomes - and it comes from a combination of the right identity resolution and high-quality data.
Marketing
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