#addressability

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#privacy-first-measurement #standardisation #data-clean-rooms #identity-resolution #audience-amplification
Marketing tech
fromExchangewire
2 hours ago

IAB Europe Releases New Study on the Adoption of Addressability & Measurement Solutions Across Europe

Advertisers lack deep addressability and measurement expertise while ad tech companies and agencies hold most advanced knowledge, creating urgent needs for standardisation and education.
Marketing
fromThe Drum
2 months ago

Cookieless collaboration boosts conversions by 41%

Restoring addressability at scale is possible using identity resolution and high-quality data to amplify audiences and drive significantly better conversion and cost outcomes.
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