In 2025, agentic AI is set to transform digital advertising by taking on active roles in strategy implementation and campaign management. Unlike traditional generative AI, which focuses on content creation, agentic AI operates autonomously, making decisions based on human guidance. This evolution is propelled by the need for marketers to manage complex advertising workflows and meet rising consumer expectations for personalization. Experts believe that with sufficient training, agentic AI can significantly alleviate workload strains, allowing teams to focus on innovative strategies and audience engagement, thereby addressing the challenges faced by agencies in a competitive landscape.
With the right structure in place, it can be trained within almost any business use case, freeing up teams to focus on developing innovative strategies, optimizing creative work, and building meaningful audience connections.
Advances in advertising technologies mean that marketers can create more marketing assets than ever before, segment audiences even further, produce even more complex attribution models...but the flip side is that campaign configuration, and scaling is even harder and more costly to operate.
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