from Muse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.1 week ago
Sixteenth Sports, a new division of Whalar, is dedicated to helping athletes transform into self-branded CEOs. Focusing on personalized partnerships rather than quick financial gains, it aims to develop a unique roster of clients including NFL, NBA, and NCAA athletes. Key clients like Tiffany Hayes and Maxx Crosby are enhancing their brands through entrepreneurial efforts, showcasing a proactive approach to legacy and identity. By also targeting younger talent, Sixteenth Sports is investing in education and training that prepares athletes to create effective content and monetize their personal brands leveraging their existing social media presence.
Let's partner in something that we own together, where we both have skin in the game. That's where we're going.
We have our eyes on the high school market and college-catching the new kids that are coming up that can be the next LeBrons.
Many athletes who came of age in the era of social media are going into their college careers ahead of the game.
They've already set up their IP to be able to monetize off of it based on their lifestyle, based on their training.
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