The article discusses Volvo's new AI-generated advert, highlighting the controversy surrounding its quality, as it appears to resemble an unfinished brainstorming concept rather than a polished final product. While Volvo aims to evoke an emotional connection with Saudi audiences and exemplify innovative marketing, critics express concern over the risk of sacrificing authenticity and quality for speed and cost-effectiveness. The piece mentions involvement from Petromin Corporation, emphasizing the transformative potential of AI in storytelling, but ultimately raises questions about the implications this trend has for brands and their integrity.
By harnessing AI, Volvo has transformed the way stories are told, delivering a film that is both visually stunning and executed with remarkable agility. This is what the future of marketing looks like, a perfect balance between vision, technology and creativity.
It seems some brands are jumping the gun, deciding that unfinished AI storyboards are good enough as final assets.
Volvo's AI ad is intended to announce the brand's comeback in Saudi Arabia, aiming to create an emotional connection with the audience rather than focus on product design.
OK, sure: AI slashes production times, but it also slashes quality and authenticity. The finished product looks so cheap.
Collection
[
|
...
]