This week’s Search Engine Roundtable covered Google's announcement of its March 2025 core update, which addresses user concerns regarding AI features and reflects its commitment to improving search technology. Google reported a remarkable 22% increase in search volume, while also addressing the limitations of AI search engines that can provide incorrect answers. New features in Google Ads include expanded negative keyword options and the introduction of shopping ad carousels. Additionally, Bing's testing of a new Copilot Answer interface suggests a competitive shift in the search landscape, ultimately impacting online search experiences.
This week, Google announced its March 2025 core update and addressed concerns regarding its AI Mode, reflecting its continued evolution in search technology.
A recent study highlighted that while Google’s search volume grew by 22%, AI search engines often provide confidently incorrect information, raising concerns among users.
Google is testing new shopping ad features, and its Google Ads platform now utilizes both AI and human inputs for policy reviews, enhancing their effectiveness.
Bing is reportedly experimenting with a new Copilot Answer interface, indicating a competitive push in the search engine landscape that could affect user experience.
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