From the shores of Cannes, Nielsen competitor Comscore ballyhooed a new integration with Kochava this week, producing outcomes measurement based on web traffic, app downloads, and in-app purchases layered with location and consumer traffic analytics.
Yahoo's DSP announced new CTV measurement integrations with Comscore, VideoAmp, and iSpot, aiming to attract advertisers treating streaming media as a digital performance channel, completing integrations by fall.
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