Viant And MediaMath, Stronger Together; Will Prime Go AVOD? | AdExchanger
Briefly

Here's today's AdExchanger.comnews round-up... Want it by email?Sign up Two Become One here.Viant may buy MediaMath, knitting together the pair of well-known DSPs, Digiday reports.MediaMath is an OG player that sprang up back in 2007 and was once valued at $1 billion.But it's been on the market for a long time, starting its search for a home in 2020.
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