Walmart is testing a mobile app to unlock barricades in-store, which could be extended to loyalty members, leveraging customer frustration experienced in shopping.
The study by Ziff Davis shows older generative AI models heavily use content from a few publishers, raising concerns for publishers about where their data goes.
By potentially creating more usability barriers only to offer solutions through membership, Walmart runs the risk of frustrating customers rather than helping them.
Given the reliance of new models on older ones for training, once publishers' data is in an AI's training set, it becomes a lasting concern.
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