TikTok Shares New Insight into ROI of Short and Long-Term- Ad Campaigns
Briefly

TikTok has emerged as a leading media channel for generating significant revenue, boasting an impressive average short-term ROI of 11.8. Research indicates that 75% of advertisers have seen the highest returns on TikTok compared to other platforms. Interestingly, the sales impact can last three to four weeks after the campaign ends. In addition, brands that engage consistently with their audience tend to experience sustained sales growth over time, highlighting the importance of maintaining a regular presence on the platform rather than relying solely on sporadic marketing bursts.
TikTok's average short-term ROI is 11.8, showing it as a highly effective media channel, with 75% of advertisers reporting the highest ROI compared to other channels.
Consistent engagement with audiences on TikTok led to sustained sales growth, as advertisers maintained a steady presence rather than relying on sporadic campaigns.
Read at Social Media Today
[
|
]