Meta has announced the global rollout of ads on Threads, expanding from an initial limited test. Ads will be visible to users with a "Sponsored" label in select markets, starting in over 30 countries, including the US. A phased approach is being implemented to enhance user and advertiser experiences. This decision follows earlier tests and comments from Instagram and Threads chief Adam Mosseri, who noted the necessity of monetizing the platform to cover operational costs.
"We are taking a phased approach to rolling out ads in Threads as we learn more about how to maximize both the user and advertiser experience."
"I get why people have concerns, but at the end of the day we're a business and Threads needs to make enough money to pay for the people and servers that it takes to run the service and provide it to people for free."
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