After two years of lost revenues, travel-focused publishers are eager to maximize a post-pandemic recovery.US travel brands earmarked an expected $4 billion for digital marketing this year, creating a huge pool of advertising dollars for publishers to capture.BoardingArea, a publisher network that includes more than 60 travel blogs, isn't just banking on a return to normal, said its founder Randy Petersen.After weathering the pandemic, BoardingArea is betting on revenue diversification and a revamped programmatic tech stack for its future growth.
#back #years #competition #integration #wall-street-journal #digital-marketing #programmatic #future-growth
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