MNC, an independent agency founded nearly 30 years ago, focuses on helping fast growth brands achieve significant market presence through effective media planning. Although it has a proven track record with companies like Confused.com and Wayfair, its CEO, Luke Bristow, acknowledges a need for better visibility and diversification of services to cater to future market demands. The agency's past strategy emphasized outpacing competitors through innovation rather than simply outspending them. Bristow aims to rejuvenate MNC by investing in its team and potentially seeking acquisitions to meet changing industry dynamics.
Our mantra was always trying to help clients outpunch rather than outspend their competition. These brands had very different challenges to mature brands.
What MNC had in its foundation was this incredibly robust infrastructure to be able to speak fluently to a particular profile of customer and navigate problems.
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