Twix announces a new global brand platform titled 'Two is more than one,' moving away from the Left vs. Right branding towards a focus on unity and abundance. The campaign, featuring a high-action advertisement directed by Vedran Rupic, reflects the brand’s maximalism ethos, appealing especially to younger audiences. Insights from social media show a notable consumer preference for shared experiences over binary choices. Twix aims for widespread appeal, ensuring content resonates across age groups while emphasizing a narrative of togetherness and enjoyment.
Twix is evolving its identity from the Left vs. Right narrative to a broader 'Two is more than one' campaign, emphasizing togetherness and maximalism.
The new campaign taps into social media trends showing that consumers prefer 'having it all' over binary choices, resonating strongly with younger audiences.
Collection
[
|
...
]