According to Franchi, four elements essential for attracting VC interest in ad tech companies are vision, product, team, and traction, emphasizing the importance of a solid foundation.
Franchi highlights that the attention measurement sector is finally gaining momentum, driven by increasing concerns over media quality, positioning it as a crucial area for future growth.
Franchi suggests that the attention category will become significantly more important in the upcoming years, serving as a remedy to the challenges posed by poor advertising practices.
James Hercher speculates that Meta’s new functionalities, including direct integrations with attribution tools, aim to enhance advertisers' ability to optimize based on specific conversion goals.
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