The TV Industry Flounders Under Economic Pressure And Fiery Competition | AdExchanger
Briefly

It ain't easy being a broadcaster these days.TV budgets are often the first to get cut during economic downturns, the streaming wars are raging, and the axe of supply-path optimization is hovering.I saw the pressure come to a boiling point last month when I tuned in to more tech and data showcases and year-end earnings calls than I care to count.
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