The Trade Desk continues to innovate in the digital ad space with solutions like Unified ID 2.0 and Kokai, driving growth and consolidating its leadership.
With a 95% retention rate over the last decade, The Trade Desk showcases strong customer satisfaction, further solidifying its dominant position in the ad tech industry.
The company's recent launch of Ventura, a streaming-TV operating system, signifies its commitment to CTV and enhances its competitive edge against platforms like Amazon and Roku.
Despite challenges faced by larger competitors like Alphabet and Meta Platforms, The Trade Desk has managed to sustain revenue growth and strong results consistently.
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