The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
Briefly

from Digiday2 months ago
The Trade Desk is rolling out its own smart TV operating system Ventura, to control the streaming TV experience and enhance its CTV ad business.
Digidayhttps://digiday.com/marketing/the-trade-desk-finally-confirms-it-meet-ventura-the-os-to-cement-its-grip-on-ctv/
An OS of its own cements The Trade Desk's grip on CTV ad dollars, widening the scope of data it can control about viewer habits.
Digidayhttps://digiday.com/marketing/the-trade-desk-finally-confirms-it-meet-ventura-the-os-to-cement-its-grip-on-ctv/
Winning over manufacturers may depend on economics, as The Trade Desk will need to offer better revenue-sharing deals to compete with other TV OS platforms.
Digidayhttps://digiday.com/marketing/the-trade-desk-finally-confirms-it-meet-ventura-the-os-to-cement-its-grip-on-ctv/
Read at Digiday
#ctv #advertising #the-trade-desk #technology #operating-system
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