CES is a gadgetry showcase but adland's digerati has also decamped to Las Vegas this week where The Trade Desk will trumpet its "Galileo" offering, a strategic lynchpin to its prolonged rollout of Unified ID 2.0.At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform.
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