On Monday, it announced Chrome would instead explore a more enhanced way for users to consent to the use of third-party cookies, designed by Google.
The editorial team unpacks Google's decision, its impact on the ad industry, practical concerns about design, and the ad industry's situation compared to four and a half years ago.
Opt-ins have lower acceptance rates than opt-outs, raising concerns about nudging dark patterns. The ad industry is back where it started with Google's plans.
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