US politicsfromAdExchanger1 month agoThe FTC's OMG/IPG Consent Order Is Putting Politics Ahead Of The Real Issues | AdExchangerThe FTC's order prohibits political-based ad spending blockage but allows brands to still blacklist sites for their politics.
fromForbes3 months agoAdvertising In AI Chatbots: Disruption Digital MarketingTransitioning to chatbot ads may revolutionize digital advertising, emphasizing active engagement.
Privacy technologiesfromForbes4 months agoGoogle Suddenly Confirms New Tracking Nightmare For All Chrome UsersGoogle reverses plans to eliminate third-party cookies, continuing their use in Chrome, raising privacy concerns among users.
fromDigiday4 months agoMarketing Briefing: 'Expecting chaos': With tariff uncertainty a new constant, marketers use Covid replanning muscleIf the last five years have taught us anything, it's that chaos may be tough, trying and certainly worrisome - but it's ultimately manageable.Marketing tech