Marketing Briefing: 'Expecting chaos': With tariff uncertainty a new constant, marketers use Covid replanning muscleChaos is manageable; marketers can learn from past experiences such as the pandemic.
Mischief Has Been Quietly Building a Media DepartmentMischief @ No Fixed Address integrates media planning and creative work, enhancing the strength of campaigns through collaboration.Mischief has entered media planning and buying with a dedicated team, aiming for cohesive strategies across clients.
DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitmentsThe ad industry's commitment to diversity, equity, and inclusion is reportedly weakening with major companies rolling back their initiatives soon after renewed commitments.
Lawsuits against GARM call into question the politics behind brand safetyAd industry powerhouses facing legal challenges.
Elon Musk's X sues ad industry group over alleged advertising boycott'Elon Musk's X accuses major advertisers of antitrust violations for conspiring to boycott platform post-acquisition, impacting ad business recovery.
Google gives up trying to eliminate cookiesGoogle abandons plan to phase out third-party tracking cookies, opts for new tracking prompt.
Google Won't Kill The Cookie. Here Are The Winners And LosersGoogle's decision to keep third-party cookies in Chrome impacts the ad industry with mixed reactions and varying effects on companies.
Google's Cookie-less Future Is Probably Not HappeningGoogle is considering retaining third-party cookies in Chrome browser due to the complexity of moving away from them and the impact on the digital ad industry.
Ad world is relieved but skeptical about Google's decision to keep cookies in ChromeGoogle pivots on third-party cookies in Chrome, catching ad industry off guard.
The Third-Party Cookie Pardon | AdExchangerGoogle reversed plans on third-party cookies, opting for enhanced user consent instead.
Google gives up trying to eliminate cookiesGoogle abandons plan to phase out third-party tracking cookies, opts for new tracking prompt.
Google Won't Kill The Cookie. Here Are The Winners And LosersGoogle's decision to keep third-party cookies in Chrome impacts the ad industry with mixed reactions and varying effects on companies.
Google's Cookie-less Future Is Probably Not HappeningGoogle is considering retaining third-party cookies in Chrome browser due to the complexity of moving away from them and the impact on the digital ad industry.
Ad world is relieved but skeptical about Google's decision to keep cookies in ChromeGoogle pivots on third-party cookies in Chrome, catching ad industry off guard.
The Third-Party Cookie Pardon | AdExchangerGoogle reversed plans on third-party cookies, opting for enhanced user consent instead.
Research Briefing: Meetings and dealmaking are top of mind for execs headed to Cannes40% of ad industry professionals plan to attend Cannes this year, focusing on meetings and dealmaking.