"If the last five years have taught us anything, it's that chaos may be tough, trying and certainly worrisome - but it's ultimately manageable."
"Covid primed us for this environment; this is naturally how we plan now - maybe not to this extreme forecasting and re-forecasting."
"Marketers should remember what happened in the early days of Covid and operate in similar ways now."
"The one big difference is that during Covid, we had a stimulus package to help support the economy and consumer behavior."
The article discusses how brand marketers and ad agency executives are applying lessons from the initial chaos of the Covid-19 pandemic to navigate the current economic volatility caused by tariff tensions. Executives emphasize the importance of being prepared for disruptions and adjust marketing strategies between brand-building and performance-focused approaches as required. The lack of economic stimulus this time around is a significant concern compared to the support available during the pandemic. The article highlights a shared sentiment among industry professionals that the current situation, while chaotic, can be managed effectively using previously acquired insights.
Read at Digiday
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