The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 | AdExchanger
Briefly

As ad tech complexity skyrockets and profitability shrinks, so does margin of error for publishers.
To navigate the open market jungle, you need trusted sherpas. Curation is coming back after years of publishers bearing great costs for custom solutions and expensive sales teams, only to be met with buyer apathy.
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