As the luxury fashion market faces a slowdown, high-end brands like Nike are compelled to rethink their marketing approaches. Experiential campaigns and effective intergenerational omnichannel marketing are essential strategies to engage consumers. The recent partnership between Nike and Kim Kardashian's Skims to launch NikeSkims exemplifies innovative collaborations aimed at optimizing brand reach and audience engagement. Experts believe brands need to innovate under pressure to adapt to changing consumer behaviors and preferences, making strong marketing strategies crucial for success in a challenging landscape.
The luxury slowdown is forcing brands to rethink every facet of their business models, including their marketing strategies.
Nike and Kim Kardashian's Skims label were joining forces to create a womenswear brand called NikeSkims, exemplifying a marketing strategy that capitalizes on the combined renown of two major brands.
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