The JIC Certifies Comscore And VideoAmp As National TV Currencies | AdExchanger
Briefly

The JIC announced it will certify Comscore and VideoAmp as national TV currencies ahead of May's upfront negotiations.
Ad measurement company iSpot did not receive full certification, but maintains the conditional certification it earned last September.
The JIC's certification process involved a two-pronged approach, starting with conditional certification based on transparent access to census-level data.
Currency providers with full JIC certification must apply for recertification every two years.
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