#tv-currencies
#tv-currencies

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AdExchanger

How To Measure TV And Video Viewership When Every Currency Is Different | AdExchanger

Alternative TV currencies like Comscore and VideoAmp gain traction alongside Nielsen and iSpot.

Collaboration among TV currencies to standardize data faces resistance, and each currency embraces its unique selling points. [ more ]

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Certification of Comscore and VideoAmp as national TV currencies by JIC.

iSpot's conditional certification and potential for full certification in the future. [ more ]

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