'The internet sucks!' Why digital media isn't as inspiring as it could be

As digital media demands surge, the quality of content is perceived to be declining. Experts, including Dan Gardner, criticize digital saturation for diminishing originality and emotional connection. Brands face the challenge of navigating numerous media channels and their expectations lead to a homogenized, uninspired experience for consumers. Despite the evolution from multichannel to omnichannel marketing, the increasing focus on optimization has resulted in a lack of creativity and personalization, leaving consumers feeling disconnected from the content they encounter.

"The internet sucks," quipped Dan Gardner, highlighting how the increase in digital content has led to a loss of intimacy, personalization, and emotional connection.

Despite mass data collection, the web still fails to meet consumers’ actual needs, resulting in a lack of originality and stifling creativity.

Read at The Drum